Digital Analyst

Lovisa is fast-fashion Retail

Lovisa is global, and its growth is infectiously energetic

See us at careers.lovisa.com

The role

• Reporting to the Senior Data Insights Manager, the Analyst will be a critical player in managing the company's e-Commerce data ecosystem.
• This role involves ensuring precise data tracking, aggregation, and the provision of actionable insights.
• The Analyst will work closely with key e-Commerce stakeholders to understand and address their needs, implement data products, and foster a data-driven environment.
• Responsibilities also include driving a client-focused approach, conducting funnel and conversion analytics, and identifying customer behavior patterns.

Main responsibilities:

• Collaboration: Work with e-Commerce stakeholders (CRM, SEO, Paid Social) to identify and address challenges where data insights can drive solutions.
• Data Configuration Implementation: Ensure accurate data configuration and implementation within the web analytics framework.
• User Path Conversion Tracking: Map, build, and maintain tracking of user paths, shopping funnels, and conversion patterns to extract actionable insights.
• Dashboard Development Monitoring: Develop and monitor relevant dashboards to optimize digital marketing campaigns, traffic acquisition spend, and ROI.
• Data Analysis: Analyze, segment, compare, and interpret data, drawing conclusions and making recommendations for improvements and tests.
• Attribution Modeling: Develop and maintain attribution and other models to measure channel spend effectiveness and returns.
• Strategic Support: Assist the business team in making informed marketing budget decisions to execute strategy effectively.
• Problem-Solving: Utilize analytical skills to simplify complex business problems, track them, and facilitate rapid decision-making based on designed analytical solutions.
• Innovation Collaboration: Collaborate with Data IT team members to leverage new technologies and ideas, enhancing the data platform and implementing methodologies to improve company performance.

Requirements:

Must have

• University Degree
• 3 years of experience on similar position
• Deep understanding of Ecommerce issues
• Experience in working with GA4, UA, GTM, BQ, Data Studio/Looker
• Experience manipulating and analyzing structured and unstructured data with SQL (any SQL dialect, BigQuery SQL nice to have), Excel, and Google Sheets, etc.,
• MS Excel in advanced level
• Passion for data and love for driving decisions through numbers
• English at business level

Nice to have

• Basic knowledge of HTML, CSS, JS
• Experience in analyzing SEO, paid social and CRM channels
• Experience in using Dasity
• Excellent judgment, curiosity, confidence, and a sense of humor.

We believe in supporting diverse cultures and harnessing the unique knowledge and experience of our team. We celebrate our global presence, by supporting our culturally diverse team around the world.