Digital Marketing Specialist

Now, we have an exciting job opportunity for a Digital Marketing Specialist in our Eastern Europe Marketing Department with the possibilities to grow and make a great career path for the future. In this position you will be able to create and have impact on digital transformation of Alfa Laval and you will cooperate with channel managers and marketing communication professionals in the cluster.

So if you love digital marketing, you have the personality to be a leader and you are able to make a good people network, come and join us. Our team is waiting for You!

Who you are

You strive to understand the customer and you believe that impossible does not exist. You want to work and develop your professional path in an international company where your global mindset and result oriented character will flourish. You are able to build trustful relationships with sales managers and internal stakeholders and you have energy to make an impact on the future of our company.

Key tasks:

• Execute the company digital marketing strategy for marketing nurturing programs across customer segments and channels;
• Collaborate with marketing and sales colleagues through proactive digital initiatives;
• Coordinate within marketing team the digital marketing activities, such us: SEO and SEM, web development and emailing campaigns;
• Cooperate with digital agencies to drive SEM campaigns;
• Create and coordinate local lead generation programs or adapt global ones;
• Proactively look for the areas to share growth hacks and best practices across the organization;
• Give support for the business to transform the digital sales model;

What you know

• + 3 years' in digital marketing in B2B market;
• Proven experience in running digital campaigns;
• Usage of the digital marketing tools, e.g. such as Google Ads, SEO too, emailing tools (knowledge of Marketing Automation Systems as a plus);
• Native Polish;
• B2/C1 level of written and spoken English;
• Willingness to focus on customers;
• Understanding transactional business and channel management;
• Strong problem-solving skills;
• Demonstrated social skills, able to build relationship with internal business stakeholders and animate internal network;
• Willing to learn and develop in the area of digital marketing;
• Project management skills
• Interest in technical products and solutions is a plus;
• Experience with managing CMS is a plus;